Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number when you subscribe to our newsletter or contact us
• Communication Data: Messages, feedback, and other communications you send to us
• Survey and Research Data: Information you provide when participating in surveys or research studies

1.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information:

• Technical Data: IP address, browser type and version, device type, operating system
• Usage Data: Pages visited, time spent on pages, click-through rates, referring websites
• Performance Data: Website loading times, error reports, and other technical performance metrics

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our cookie practices, please refer to our Cookie Policy.

2. How We Use Your Information

We use your personal information for the following purposes, based on legitimate interests, contractual necessity, or your consent:

2.1 Service Provision

• Providing and maintaining our website and services
• Delivering newsletter content and updates
• Responding to your inquiries and customer support requests

2.2 Communication

• Sending you newsletters and promotional content (with your consent)
• Notifying you of important updates to our services or policies
• Responding to your comments, questions, and requests

2.3 Website Improvement

• Analyzing website usage to improve user experience
• Conducting research and analytics to enhance our content
• Testing new features and functionalities

2.4 Legal Compliance

• Complying with applicable laws and regulations
• Protecting our rights and the rights of our users
• Preventing fraud and ensuring website security

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our website and providing services. These providers are contractually bound to protect your information and use it only for specified purposes.

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests from authorities within or outside Denmark.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, subject to appropriate confidentiality agreements.

3.4 Consent

We may share your information with your explicit consent for specific purposes not covered in this policy.

4. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy:

• Newsletter Subscriptions: Until you unsubscribe or request deletion
• Contact Inquiries: 3 years from the last communication for customer service purposes
• Website Analytics: 26 months for Google Analytics data
• Legal Requirements: As required by applicable Danish and EU laws

When retention periods expire, we securely delete or anonymize your personal information.

5. Your Rights Under GDPR

As a data subject under GDPR, you have the following rights regarding your personal information:

To exercise any of these rights, please contact us using the information provided in the Contact section. We will respond to your request within one month.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. Our cookie practices include:

6.1 Types of Cookies We Use

• Essential Cookies: Necessary for website functionality
• Analytics Cookies: Help us understand how visitors interact with our website
• Preference Cookies: Remember your settings and preferences

6.2 Cookie Management

You can control cookie settings through our cookie consent manager or your browser settings. For detailed information, please visit our Cookie Policy.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data transmission is protected using SSL/TLS encryption
• Access Controls: Limited access to personal data on a need-to-know basis
• Regular Audits: Periodic security assessments and updates
• Staff Training: Regular data protection training for our team

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to improve our protective measures.

8. International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure adequate protection through:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by the European Commission
• Other appropriate safeguards as required by GDPR

9. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. When we make changes:

• We will update the "Last updated" date at the top of this policy
• We will notify you of significant changes via email or website notice
• Your continued use of our website after changes constitutes acceptance of the updated policy

We encourage you to review this policy regularly to stay informed about how we protect your information.

11. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Danish Data Protection Authority

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet):